Meta tags for optimization your site: H1, Title and Description

  • Author

    Oleg Vereitin

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Meta tags are special service code elements through which key search can read information about the site. The tags include such HTML elements as H1, Title, Description. For competent optimization, you need to figure out what meta tags are and which ones are important for the HEAD tag, and which ones are used in the Title body.

Rules for writing meta tags

Among the main aspects in writing tags are:

  • syntax (how to write a meta tag in the website code);
  • search results (there are rules for composing a tag for reading by a search program);
  • template model (correctness and incorrectness in writing tags);

Most web resource administration structures have a special field that is designed to fill tags. It means, you do not need to delve into the program code of the page and to look for a place to insert a tag. It is quite enough to register the content in the designated field. After adding, it is necessary to analyze whether the tag was entered correctly and in the right place, as well as the syntax compliance and the role in the settings.

Title Rules 

Title is the title of the document as it appears in the browser window title or page tab. It consists of the name of a web resource and several basic key phrases that are searched for in Internet search engines. Therefore, it should be clear and carry as much information as possible. The Title and H1 tags must be distinguished by the target description. It means, the Title is used as an announcement of the site in the search results for the search term.

No punctuation symbols or special symbols are used to maintain the relationship of the main words in the title «Title». It is essential to create the most attractive title for robotic search engines, in order that when you enter keywords in the search box, you get into the search results by relevance. Title length should include about 65 symbols. Since the calculation of the length in the same Google is in pixel form, it is recommended to use from 200 to 571 pixels for the title. If the length exceeds the allowable limit, the ellipsis will be displayed in the announcement, hiding the extra segment of the description.

How to write a Description tag

The purpose of the Description tag is to create attractiveness in the announcement of a web page and to captivate the target audience to the resource by beautifully presenting short description of the site. It usually consists of brief information about the company, contact details and special characters. According to SEO requirements, Description defines the content of a web page and consists of several sentences. An important requirement for the tag is uniqueness and difference from the descriptions of other sites.

Title and Description must be different.

Symbols count rules require 70 to 200 symbols (400 to 930 pixels). Description reveals the main positive aspects of the enterprise, products and a short list of basic services.

Features of writing H1

The H1 tag indicates the most frequent requests for the promotion of a web page. The tag consists of a couple of words. A break from the rule may be article or product sites, where titles may include more words to fully describe the project or service. This refers to pages that are promoted for requests on a specific topic, but this is rarely used.
The tag is placed at the top of the page. According to SEO requirements, the tag is written at the beginning of the page and is the title with the first level of importance. The absence of H1 in the page code is an error. It consists of keywords and should be easy to read. No more than 70 symbols in length. The main requirement for H1 is uniqueness. If there is a product description, then the tag must contain a description of the product parameters (colors, model).

Helper headings H2-H6 and their use in SEO

H2-H6 are not meta tags and serve as a logical part of the visible to the users content. Compared to the H1 heading (the main heading of the document), H2-H6 tags are considered to be subheadings in terms of relevance to search engines.

The layout of headings on a document page looks like this:

  • first level heading H1;
  • second level H2;
  • third level H3 and so on.

When arranging tags from H1 to H6, the order should be taken into account (the first heading is only H1, followed by H2, then H3, etc.).

How meta tags are analyzed

Optimizing a website, first of all, you need to understand the basic components of the page code and their use in SEO optimization. Checking the correctness of entering meta-data on the resource is carried out by SEO-audit of the site. The specialist must not only check the correctness of the tags, but also analyze all factors that have an impact on the core of the site. The result of the analysis is an extended report with recommendations for resource optimization.

Correct spelling

There are a number of rules for correct spelling of the Title and Description meta tags, as they are an important component for on-page optimization. Before starting work, a selection of key phrases is carried out. Special services, such as Google Adwords, will help to create a semantic core.

Let’s visually consider the relevant requests for searching on the subject of real estate sale in the Kharkiv region:

  • Property for sale;
  • Sale of real estate in Kharkov;
  • Real estate prices;
  • Rent;

Main tags usually consist of a pair of keywords that are most appropriate for this section. The title (Title) can be written like this: «Real estate sale: the price of real estate and rent in Kharkov.» If a specific area of ​​the city is being promoted, then several sections must be created. In this case, it will be necessary to write the name for the headings (Industrialny, Novobavarsky). When filling out the description, it is allowed to use queries of average frequency and those that did not fit in the Title line.

Such a description will become more complete and understandable for users, especially if you add the prices for rent and purchase. It will not hurt to indicate promotional offers and discounts, as well as the address data of the company providing the services. If you follow to the basic requirements for writing meta tags and correctly compiling the semantic core, creating a project base is not difficult at all.


On-page optimization is understood as a number of works that are carried out to optimize a web page for search engine queries with the output of a resource in the top of the search results. The main meta tags in the page code are Title, Description and headings H1-H6, with the help of which attributes and keywords are entered to rank the search and bring them to the top positions. Working with text, links, media content, valid HTML code and many other services are all part of the onpage optimization process.

We at Rescanners recommend conducting a comprehensive audit of your site and your competitors before starting promotion or already in the process in order to adjust the strategy in the best possible way and, as a result, invest in promotion as profitably as possible, as well as increase sales as quickly as possible

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