Сase of audit for Cisco

  • Author

    Oleg Vereitin

  • Published


  • Reading duration


In this case we show only 5% of the technical audit that we do for Cisco company.

We analyzed the technical part of the site to understand what problems are present and to prevent the site from increasing the flow of potential customers. In this audit, we touched upon the following analysis parameters:

1. Checking server
1.1 Search for pages with 3** response code
1.2 Search for pages with 4** response code
1.6 Search pages No Response
1.7 Searching for pages with a 5** response code
2. Robots.txt
3. Sitemap.xml
4. Duplicates in tags and meta tags
4.1 Search for duplicates in Title
4.2 Search for H1 duplicates
4.2.1 On H1 duplicates were found on the site
4.2.2 Pages without H1 found on the site
5. External links
6. Broken backlinks

1. Checking server

1.1 Search for pages with 3** response code.

Links with 301 redirects were found on the site. These are 149090 not valid pages. It’s recommended to replace them with the final links of the site to speed up the indexing of the site.

1.2 Search for pages with 4** response code.

Pages with a 404 server response were found on the site. These are 1590 not valid pages. These URLs have to be removed from the site or changed to the relevant pages URLs.

1.6 Search pages No Response

Only external links with No response code were found on the site. These are 1056 not valid pages. These URLs have to be removed from the site or changed to the relevant pages URLs.

1.7 Searching for pages with a 5** response code

Pages with a 5** server responses were found on the site. These are 214 not valid pages. These URLs have to be removed from the site or changed to the relevant pages URLs.

2. Robots.txt

Robots.txt is available at https://www.cisco.com/robots.txt

Such Allow / Disallow directives are incorrect. Closing directories and pages via robots.txt has an advisory character for Googlebot. Googlebot bypasses such prohibitions anyway. Moreover, such pages do not move out of the index. It is necessary to generate the correct sitemap.xml and to bring Robots to this form for the main domain:

User-agent: *
Host: https://www.cisco.com/
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_ar_ae_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_ar_eg_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_ar_qa_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_ar_sa_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_az_az_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_bg_bg_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_bs_ba_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_cs_cz_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_da_dk_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_de_at_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_de_ch_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_de_de_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_el_gr_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_ae_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_au_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_be_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_ca_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_cy_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_dz_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_eg_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_hk_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_id_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_il_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_in_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_mt_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_my_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_ng_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_ph_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_qa_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_sa_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_sg_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_th_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_uk_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_us_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_en_za_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_es_ar_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_es_bo_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_es_bz_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_es_cl_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_es_co_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_es_cr_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_es_ec_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_es_es_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_es_gt_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_es_hn_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_es_mx_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_es_ni_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_es_pa_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_es_pe_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_es_pr_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_es_py_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_es_sv_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_es_uy_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_es_ve_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_et_ee_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_fi_fi_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_fr_be_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_fr_ca_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_fr_ch_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_fr_dz_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_fr_fr_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_hr_hr_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_hu_hu_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_it_it_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_ja_jp_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_ko_kr_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_lt_lt_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_lv_lv_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_mk_mk_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_nl_be_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_nl_nl_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_no_no_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_pl_pl_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_pt_br_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_pt_pt_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_ro_ro_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_ru_kz_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_ru_ua_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_sk_sk_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_sl_si_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_sr_rs_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_sv_se_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_th_th_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_tr_tr_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_uk_ua_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_vi_vn_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_zh_cn_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_zh_hk_index.xml
Sitemap: https://www.cisco.com/web/sitemap/www_cisco_com_zh_tw_index.xml
Sitemap: https://www.cisco.com/web/sitemap/rss/rss.xml
Sitemap: https://www.cisco.com/web/sitemap/rss/rss1.xml
Sitemap: https://www.cisco.com/web/sitemap/rss/rss2.xml
Sitemap: https://www.cisco.com/web/sitemap/rss/rss3.xml
Sitemap: https://www.cisco.com/web/sitemap/rss/rss4.xml
Sitemap: https://www.cisco.com/web/sitemap/rss/rss5.xml
Sitemap: https://www.cisco.com/web/sitemap/rss/rss6.xml
Sitemap: https://www.cisco.com/web/sitemap/rss/rss7.xml
# All changes to robots.txt need to be approved by cisco.com

All the pages, you do not need to index, have to be closed from indexing via meta robots or x-robots.

3. Sitemap.xml

Current sitemaps are listed above. Currency site has 98 sitemaps. 94 for lang versions of the site and 4 for rss. No problems were found in the sitemaps.

Sitemap must be regenerated based on the following requirements:

1) The sitemap must not contain URLs giving headings: 4xx, 3xx, 5xx.
2) The sitemap must not contain URLs that are blocked from indexing by the robots.txt file and the meta tag,
3) Suggestions for tags in the sitemap:
3.1) Google reads the values ​​in the tag as long as they are specified without distorting the facts.
3.2) The values ​​in the tags are ignored, so they don’t need to be added.
4) Sitemap file can contain no more than 50,000 URLs, and its uncompressed size should not exceed 50 MB. If the size of the Sitemap file exceeds the allowable size, you need to split it into several parts.
5) Use the same syntax when specifying a URL. Google will crawl them exactly according to the list. For example, if your site is hosted at https://www.example.com/, don’t use the URL https://example.com/ (without www) or ./moyastranitsa.html (relative URL).
6) Do not include session identifiers in the URL, this can lead to excessive page crawling.
7) The Sitemap file must define the following XML namespace: xmlns=»http://www.sitemaps.org/schemas/sitemap/0.9″.
8) The URLs in the Sitemap file must be specified in UTF-8 encoding, and its encoding must be understandable by the web server hosting this file.
9) Sitemap can only describe pages of the domain where it is located. Pages of subdomains or other domains cannot be described.
10) Accessing the file, the server should return a 200 response code.
11) The sitemap should be automatically updated when pages are added or removed from the site.

4. Duplicates in tags and meta tags

4.1 Search for duplicates in Title

Pages with duplicate Titles were found on the site. These are 2197 not valid pages. Duplicated Titles appears cause of couple reasons: Language versions. It’s not a problem because the site contains hreflang.

4.2 Search for H1 duplicates

4.2.1 On H1 duplicates were found on the site

The solution is presented in the table (see all audit). These are 5326 not valid pages. Duplicated H1 appears for the same reasons as Title duplicates.

4.2.2 Pages without H1 found on the site

There were found pages without H1. These are 133 not valid pages. Pages don’t have h1.

5. External links

External links were found on the site. So, from almost all pages of the site there are external links to social networks and to similar products on other sites.

All specified links in the document must be closed with the rel=»nofollow» attribute. These are 189520 not valid pages. All new external links should contain rel=»nofollow».

6. Broken backlinks

Broken site backlinks have been checked. Found 1001 broken links to the site. it is recommended restore to redirect pages that were on the site before in order to get links back.

This is only 5% of the technical audit of the case. To find out what is included in a full audit and price, click here

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